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Seeds: The Cookie Monster - Cory Nieves

At 10 years old, Cory Nieves is CEO and head of distribution for Mr. Cory’s Cookies – his homemade cookies without preservatives. Cory has since moved out of his mother’s kitchen into a commercial space to bake his desserts. He sells a thousand cookies a weekend at about $1 a piece.

You've heard of Donald Trump, Bill Gates and Jay-Z; all big names in the business world. Now, meet Cory Nieves, a pint-sized entrepreneur who's making his name in cookies, one bite at a time.

Every Saturday, on the streets of Englewood, New Jersey, Nieves pulls his wagon cart around town, selling home-made cookies to loyal customers at boutiques, barbershops and car dealerships. The 10-year-old 5th grader is founder, CEO and head of distribution for Mr. Cory's Cookies.

What makes his cookies so good? Nieves says, "Well, it's made with love. And they're all-natural. And no preservatives. None."

Nieves started the company five years ago after moving to New Jersey with his mother from the Bronx.

"One day, we were on the bus and he just came out and was like, 'Ma, you know, I wanna get a car or whatever. Cause it's too cold.' I said, 'Cory, how am I gettin' a car, off of my looks?' I told him that and then, he said, 'Well, we can sell hot cocoa,'" said Nieves' mother Lisa Howard. "And then, he wanted to add something to that, like, something, a dessert base. And he wanted to try the cookies."

When Nieves started, he didn't know much about baking. "I didn't really know," he said. "I just looked it up with some magazines, websites. Looked it up. Little search. 'What is this? How you make that?' And I didn't like the recipes, so I just started changin' it around."

Corey's story eventually reached the staff of Ellen Degeneres' show and Corey and his mom were invited to be on the show. Corey answered questions with intelligence and perosnality. He charmed Ellen and her audience. Elllen capped their interview by awarding Corey's business a brand new car. It seemes Corey's cookie business actually did result in a car for his mom. :)

He also can't drive his goods to his customers (driver's licenses aren't issued to those who've only completed fourth grade, no matter how adorable), so he loads them onto his Radio Flyer wagon and hops on a bus (the wagon stored in the luggage compartment). Mr. Cory's mom, who keeps tabs on everything he does, accompanies the CEO on his delivery route. She also has to sign the company checks.

But Mr. Cory has a hand in everything else, including taking business meetings ("He is the face of the company," his mom said), promoting his business ("We advertise a lot — on Facebook, Twitter, Instagram," he said), and analyzing the company's finances and planning its growth ("I want to grow this into a big, national business," he said. "Anything is possible."

He works "full time," his mom said, when school is out, though he takes time off to do some activities – he is taking karate and art classes this summer — and to hang out. "My friends just say I have a cool business," he said. During the school year, his work hours are limited to Saturdays and, only if necessary, "after school." Occasionally he is asked to speak to other businessmen or aspiring businessmen. Later this month he is scheduled to speak at Kean University in Union on "How to Start Your Own Business."

Cory Nieves - Miniature Entrepreneur

Cory Nieves - Miniature Entrepreneur



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